Ronald Shipp – Senior Research Consultant


15+ years
Vice President of Strategy and Marketing
Research Analytics, AmeriCredit
Director of Marketing Analysis, Zale Corporation
Senior Analyst, Forecasting and Analysis, Mary Kay


Savitz Research Solutions

Savitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer environment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experiences over the years with some of the world’s leading brands.


Advertising Effectiveness, Promotion Research
Price Optimization, Site Selection Modeling, Brand Image and Positioning, Customer Segmentation and Targeting, Customer Satisfaction, Competitive and Industry Analysis


M.B.A., University of Texas at Austin
M.P.A., University of Texas at Austin
B.A., University of North Texas
CPA, Texas