MARKETING OPPORTUNITIES–Attitudes & Usage

The study is designed to measure the strengths and weaknesses of competitor brands, usage levels, market shares and to help profile your and competitors customers. Attitude and usage studies help you fine tune your marketing plan.

Marketing Questions

What do people find is important when selecting our products?
What drives our sales?
How do people feel about our products?
How is our product used?

Savitz Success Story

A company was about to launch a new online approach which could replace conventional methods of conducting business. It surveyed high volume customers in large organizations to see how they viewed the new approach and to learn what obstacles would have to be overcome to be successful. As a result, the company revised its forecast and changed its initial launch positioning.

Savitz Research Solutions

Savitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer environment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experiences over the years with some of the world’s leading brands.

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Marketing Opportunities

Product Studies

Communication Studies

Brand Studies

Customer Engagement/Satisfaction