MARKETING OPPORTUNITIES–Attitudes & Usage
The study is designed to measure the strengths and weaknesses of competitor brands, usage levels, market shares and to help profile your and competitors customers. Attitude and usage studies help you fine tune your marketing plan.
- What do people find is important when selecting our products?
- What drives our sales?
- How do people feel about our products?
- How is our product used?
Savitz Success Story
A company was about to launch a new online approach which could replace conventional methods of conducting business. It surveyed high volume customers in large organizations to see how they viewed the new approach and to learn what obstacles would have to be overcome to be successful. As a result, the company revised its forecast and changed its initial launch positioning.