COMMUNICATIONS STUDIES–Advertising Tracking
With advertising tracking studies companies measure the effectiveness of advertising campaigns. In short, you measure the “bang” you are getting for your “buck.” With this data, our analysts can help determine what parts of your advertising are being successful and where you need to make changes to maximize your ROI.
- Is our advertising effective?
- Should we continue with the same campaign?
- What changes need to be made to our media plan?
Savitz Success Story
A packaged-goods marketer determined that low sales were a result of low advertising awareness. Although the company was spending substantial amounts on advertising, the ads were not getting through the clutter. Unaided awareness was dropping, correlating highly with a drop in sales. A new advertising campaign was designed.