COMMUNICATIONS STUDIES–Advertising Tracking

With advertising tracking studies companies measure the effectiveness of advertising campaigns. In short, you measure the “bang” you are getting for your “buck.” With this data, our analysts can help determine what parts of your advertising are being successful and where you need to make changes to maximize your ROI.

Marketing Questions

Is our advertising effective?
Should we continue with the same campaign?
What changes need to be made to our media plan?

Savitz Success Story

A packaged-goods marketer determined that low sales were a result of low advertising awareness. Although the company was spending substantial amounts on advertising, the ads were not getting through the clutter. Unaided awareness was dropping, correlating highly with a drop in sales. A new advertising campaign was designed.

Savitz Research Solutions

Savitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer environment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experiences over the years with some of the world’s leading brands.

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Marketing Opportunities

Product Studies

Communication Studies

Brand Studies

Customer Engagement/Satisfaction