PRODUCT STUDIES—Awareness, trial & usage tracking

Companies use tracking studies to determine the success of their marketing plans and the competitive situation over time. By tracking your performance, you have an early detection system that identifies potential problems or successes.

Marketing Questions

What is our level of awareness?
Is our brand in the recall set?
How effectively are we reaching buyers?
What level of trial are we getting?
Are we getting enough repeat business?

Savitz Success Story
By using a telephone tracking study an international financial services firm discovered that its rate of new trials was declining. The company responded by introducing a promotional campaign aimed at generating trial.

Savitz Research Solutions

Savitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer environment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experiences over the years with some of the world’s leading brands.

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Marketing Opportunities

Product Studies

Communication Studies

Brand Studies

Customer Engagement/Satisfaction