Mike Kassab – President, Client Services
| EXPERIENCE: | 20+ Years Senior Vice President, GfK Vice President, NOP World Vice President, Roper Starch |
Savitz Research SolutionsSavitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer environment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experiences over the years with some of the world’s leading brands. |
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| EXPERTISE: | Market research industry leader, executive positions/functions for major global market research companies, strategic marketing research and consulting for leading clients. Managing Director of several horizontal practice areas: brand strategy, market opportunities, shopper insights and product/marketing innovation. Creative “thought leadership” initiatives. Marketing strategy and innovation projects for leading brands. |
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| EDUCATION: | M.S., Marketing Sciences , UT Dallas M.A., International Business Studies, UT Dallas B.S., Commerce and Finance, Wilkes University |
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