PRODUCT STUDIES–Promotion Research
Promotion research identifies the optimal program elements to improve profit. There may be several ways to promote your product but each may have a different effect on your bottom line. The challenge is to choose the combination of promotions that has the highest Return On Investment (ROI). Our analysts can help you measure the ROI for each promotional technique.
- What promotions will be most effective in building customers?
- What level would be most effective?
- What combination of promotions should we offer?
- What is the relative effect of magazine ads?
Savitz Success Story
A cellular telephone company found that it could increase sales by as much as 10% if its promotions included the best combination of offers rotated over a one-year period. Using our Optimal Reach Model, our analysts determined the best combination of promotional offers that would drive sales.