Karen Burris – Senior Research Consultant

EXPERIENCE: 25+ Years
Baylor Health Care System
Merrill Lynch
EF Hutton

Savitz Research Solutions

Savitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer environment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experiences over the years with some of the world’s leading brands.

EXPERTISE: Focus Groups and IDIs (moderated over 3,000) including New Brand Development Evaluation, Segmentation Exploration, Pricing,   Behavior, Customer Satisfaction, Concept Testing, Advertising development  and Messaging
EDUCATION: M.B.A., Texas Christian University