Jeff Savitz – Founder and CEO

EXPERIENCE: 25+ years
Research Director, The Richards Group
Research Manager, Pfizer Pharmaceuticals
Manager of Special Task Force, CONRAIL
Senior Research Analyst, CBS
Engineering Assistant, AT&T

Savitz Research Solutions

Savitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer environment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experiences over the years with some of the world’s leading brands.

EXPERTISE: Advertising Development and Tracking, Product Design and Evaluation, Market Segmentation and Positioning, Customer Satisfaction, Pricing Research, Marketing Models
EDUCATION: B.S., Columbia University
M.S. and M.B.A., The Wharton School of the University of Pennsylvania
LECTURER: The Wharton School, New York University, University of Dallas, University of Texas at Dallas and University of North Texas
PUBLISHED PAPERS: “Applying Conjoint Analysis to Product Assortment and Pricing in Retailing Research” by Paul E. Green and Jeffry Savitz, Pricing Strategy & Practice: An International Journal, Volume 2, Number 3, 1994