Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeffry N. Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience.
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| Savitz Research Key Personnel |
The next time you choose a research supplier, ask yourself this key question. Do you want a supplier that understands research or one that understands your business? At Savitz Research Solutions, you get both. You'll get bottom line research solutions at Savitz because you will be working with senior marketing research executives who have extensive client side experience. Our people know how research is used in an organization because they have been on your side of the desk, even in your industry. They know what "actionable" research is because they had to put it into action. Take a look at a partial list of firms where our people have held key marketing and marketing research positions.
Jeffry N. Savitz
Founder and President |
| EXPERIENCE: |
25+ years
Research Director, The Richards Group
Research Manager, Pfizer Pharmaceuticals
Manager of Special Task Force, CONRAIL
Sr. Research Analyst, CBS
Engineering Assistant, AT&T |
| QUALITATIVE AND QUANTITATIVE STUDIES: |
Advertising Development and Tracking, Product Design and
Evaluation, Market Segmentation and Positioning, Customer
Satisfaction, Pricing Research, and Marketing Models |
| EDUCATION: |
B.S. from Columbia University
M.S. and M.B.A. from The Wharton School of the University of Pennsylvania
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| LECTURER: |
The Wharton School, New York University, University of Dallas, University of Texas at Dallas and University of North Texas |
| PUBLISHED PAPERS: |
“Applying Conjoint Analysis to Product Assortment and Pricing in Retailing Research” by Paul E. Green and Jeffry Savitz, Pricing Strategy & Practice: An International Journal, Volume 2, Number 3, 1994 |
Jeff Nevitt
Executive Vice President |
| EXPERIENCE: |
25+ years |
| MARKETING RESEARCH: |
Senior Vice President - ICR
Senior Vice President - MarketTools
Vice President, Healthcare - Synovate
Vice President, Account Manager – Lieberman Research Worldwide
Group Market Research Director – General Foods Corporation
Market Research Manager – Lever Brothers Company |
| INDUSTRY EXPERIENCE: |
Healthcare,
Pharmaceutical and
Consumer Packaged Goods |
| QUALITATIVE AND QUANTITATIVE STUDIES: |
New Product Concept and Development, Forecasting, Segmentation Analysis, Conjoint Analysis, Brand Equity, Attitude and Usage, In-market Testing, Marketing Mix, Price Elasticity and Promotion Evaluation.
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| EDUCATION: |
M.B.A. from St. John’s University
B.A. from S.U.N.Y at Stony Brook |
Dr. Mike Morgan
Vice President , Marketing Science |
| EXPERIENCE: |
15+ years |
| COMPANIES: |
Vice President, Nexus Business Information
Vice President Marketing Science, M/A/R/C Research
Sr. Manager Database Marketing, Sprint
Assistant Professor of Marketing, Cornell University |
| EXPERTISE: |
Data mining, multivariate statistical analysis, forecasting, segmentation, brand switching, customer value, scoring, pricing and other marketing models. |
| EDUCATION: |
PhD and MS, University of Texas at Dallas
BA, University of Texas at Austin
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| PUBLICATIONS: |
Journal of Retailing, Journal of Consumer Research, Journal of Business and Economic Statistics, International Journal of Research and Marketing, Journal of Product and Brand Management, Marketing News |
Ronald Shipp
Senior Research Consultant |
| EXPERIENCE: |
15+ years |
| MARKETING RESEARCH: |
Vice President of Strategy and Marketing
Research Analytics - AmeriCredit
Director of Marketing Analysis - Zale Corporation
Senior Analyst, Forecasting and Analysis - Mary Kay |
| INDUSTRY EXPERIENCE: |
Retail, Direct Marketing andFinance |
| QUALITATIVE AND QUANTITATIVE STUDIES: |
Advertising Effectiveness, Promotion Research,
Price Optimization, Site Selection Modeling,
Brand Image and Positioning, Customer
Segmentation and Targeting, Customer Satisfaction,
Competitive and Industry Analysis. |
| EDUCATION: |
M.B.A from University of Texas at Austin
M.P.A. from University of Texas at Austin
B.A. from University of North Texas
CPA, Texas |
Juan Carlos Arriola
Senior Research Consultant |
| EXPERIENCE: |
18+ years |
| MARKETING RESEARCH: |
Managing partner-Latinvisa Interamericas, LLC |
| INDUSTRY EXPERIENCE: |
Healthcare
Pharmaceutical
Consumer Packaged Goods |
| QUALITATIVE AND QUANTITATIVE STUDIES: |
Qualitative and Quantitative Research in diverse categories including: Apparel, Automotive, Energy, Electronics, Financial Services, Food and Beverage, Grocery and Convenient Stores, Healthcare, Media, Restaurants, Retail, Telecommunications, Transportation and Travel
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| COUNTRIES RESEARCHED: |
United States, Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica,
Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, Paraguay,
Peru and Venezuela |
| EDUCATION: |
BA (Licenciatura) Economics Universidad Francisco Marroquín (UFM)
BA (Licenciatura) Political Science Universidad Francisco Marroquín (UFM)
MA (Maestría) Ciencias Sociales (Social Sciences) Universidad Francisco Marroquín (UFM)
MA Strategic Analysis & Planning Centro ESTNA
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Karen Burris
Vice President |
| EXPERIENCE: |
25+ years |
| MARKETING RESEARCH: |
Principal, Consumer Directions
Director of Marketing, Baylor Health Care System
Senior Marketing Consultant, Merrill Lynch
EF Hutton |
| QUALITATIVE AND QUANTITATIVE STUDIES: |
Focus Groups & IDIs (moderated over 3,000) including Product Evaluation, Segmentation Exploration, Pricing, Customer Satisfaction, Concept Testing, Tracking Studies, Messaging Studies and New Product Development |
| EDUCATION: |
M.B.A. from Texas Christian University
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