We routinely conduct both qualitative and quantitative investigations for our clients. In addition to our own net work of focus group and one-on-one facilities in Atlanta, Dallas, Houston, Chicago and Los Angeles. We conduct qualitative studies across the country in every major city and many secondary markets. When geography prohibits conducting a face-to-face discussion, web based focus groups are used.
The guiding spirit of qualitative interviewing is listening to the messages of the respondent. Such messages are elicited through a careful preparation of the discussion guide. Frequently, the participant is asked to reconstruct a behavior of interest. Projective techniques such as visualization tasks and "laddering" are used to reveal the motivation behind specific behavior and the underlying fundamental needs of important attributes.
Whether your research needs begin and end with qualitative research or lead to a quantitative phase, Savitz Research Solutions can assist you with all of your research needs.
Here are some examples of the thousands of focus groups that our professional moderators have conducted over the years.
- Test concepts that addressed different positions of a variety restaurant.
- To understand the perfect hotel room of the future.
- To understand the acceptability of a new lottery game.
- To understand the image of its competitors.
- Test the acceptability of a new interactive television product.
- To improve the best amenities for a local racetrack.
- To develop a cartoon character to help teach kids the dangers of electricity.
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