Customer Loyalty Optimization:

A model that estimates the changes in market share which will result from marketing and operational changes which affect customer loyalty, market share and profits.

Customer Satisfaction:

A new, proprietary product that provides a prescription for the specific measures needed to improve customer satisfaction and projects the increased profits for doing so.

Benefit Optimizer:

Special techniques that enable you to determine the package of benefits that will appeal to the largest target segment or sub-segments based on data from an expansive telephone study. The same approach may be taken to determine the brands to carry in a store, media to advertise, and promotions to feature throughout the year.

Promotion Response:

This model uses multiple regression to forecast sales as a function of advertising and promotion. The model's output estimates ROI as advertising and promotion change.

Optimal Pricing:

A conjoint-based model developed at the Wharton School, used to determine the pricing policy that maximizes the bottom line for an old product, a new product concept, or a line of products.

Media Optimizer:

Significant savings can be achieved in your media plan by advertising with just the right combination of vehicles. Using proprietary software, our analysts can determine the best combination of media vehicles to meet your reach and frequency goals at the lowest cost.

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Targeted Direct Mail:

A research product that can greatly improve the profitability of a direct mail campaign by systematically eliminating addresses that will not respond.

Brand Equity:

Brand equity is an important part of your marketing plan. Strong brand names command higher prices and can extend into other profitable sectors. At Savitz Research Solutions, we have a model that measures the equity of a brand based on critical marketing performance variables. Armed with this key measure, our clients have successfully built upon that equity or have expanded their offerings.

Line Optimizer:

A model that estimates the bottom-line effectiveness of one or more promotions under consideration.