Hart Weichselbaum, Ph.D. – Senior Research Consultant

EXPERIENCE:	20+ Years Director of Account Planning, The Richards Group Executive V.P., Director of Strategic Planning for Foote, Cone, and Belding	Savitz Research Solutions Savitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer environment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experiences over the years with some of the world’s leading brands.
EXPERTISE:	Nationally recognized qualitative research expert with extensive experience conducting focus groups, depth interviews, laddering studies, ethnographies, shop-a-longs, using face-to-face and mobile and digital technologies.
EDUCATION:	Ph.D., Psychology, University of Colorado B.S., University of Chicago
OTHER:	Adjunct Professor at DePaul University and editor of “Readings in Account Planning,” a textbook for college and graduate advertising students.