Dr. Mike Morgan – Director, Marketing Analytics
|EXPERIENCE:||20+ YearsSenior Statistical Consultant, RMG Connect / JWT Worldwide.Chief Analytics Officer, Yankelovich Inc.Vice President Marketing Science, M/A/R/C Research.
Senior Manager Database Marketing and Marketing Research, Sprint.
Assistant Professor of Marketing, Cornell University
Savitz Research Solutions
Savitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer environment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experiences over the years with some of the world’s leading brands.
|EXPERTISE:||Market segmentation, data mining, multivariate statistical analysis, forecasting, customer value, loyalty and churn, database model scoring, pricing and other marketing models.|
|EDUCATION:||Ph.D., Management Science, M.S., Economics, University of Texas at Dallas; B.A., University of Texas at Austin|
|PUBLICATIONS:||Journal of Retailing, Journal of Consumer Research, Journal of Business and Economic Statistics, International Journal of Research and Marketing, Journal of Product and Brand Management, Marketing News|