David Ditzenberger – Vice President, Client Services
| EXPERIENCE: | 19 Years |
Savitz Research SolutionsSavitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer evironment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experinces over the years with some of the world’s leading brands. |
||
| MARKETING & MARKETING RESEARCH: | Director of Marketing and PR – Jewish Community Center of Dallas. Account Director – Service Strategies, Inc |
|||
| INDUSTRY EXPERTISE: | Hi-tech, Telecommunications, Online – Internet Computer Hardware / Software / Networking, Electronics Financial Services, Healthcare, Hospitality – Hotel / Motel Dining / Restaurant, Transportation, Travel, Government, Non-Profit |
|||
| QUALITATIVE & QUANTITATIVE STUDIES: | Customer and Employee Satisfaction, Advertising Effectiveness, Ad-Tracking ATU, Brand Equity, Brand Tracking, Competitive Analysis, Concept Testing, Customer Satisfaction / Loyalty / Retention, Event Research, Market Share, New Product Development / Innovation / Optimization, Sponsorship / Promotion Research, Website Usability, Focus Groups, In-Depth Interviewing | |||
| EDUCATION: | B.A. from University of Texas at Austin M.B.A. from University of North Texas |