Consumer Needs and Motivations

Savitz Research Solutions

Savitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer environment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experiences over the years with some of the world’s leading brands.

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Marketing Opportunities

Consumer Needs and Motivations
Attitude & Usage
Market Structure Analysis
Segmentation
Shopper Marketing

Product Studies

Idea Generation/Needs Assessment
Product Design & Optimization
Product Concept Development and Testing
Product Testing
Product Mix Optimization
Price Optimization Studies
Optimal Promotion Selection
Awareness, Trial & Usage Tracking

Communication Studies

Concept Development & Testing
Copy Testing
Media Mix Optimization
Media Weight Tests
Advertising Effectiveness Tracking Studies

Brand Studies

Brand Positioning Strategy
Brand Identity and Image Studies
Brand Equity/Tracking

Customer Engagement/Satisfaction

Customer Engagement/Satisfaction Studies
Retention, Defection, Churn Analysis
Improvement Programs