COMMUNICATIONS STUDIES–Media Weight Tests

Media weight tests identify the best way to spend your advertising dollars.

Marketing Questions

How much should we spend to attract the most customers?
How much should we advertise?

Savitz Success Story

Moving from the concept evaluation phase to market launch, a manufacturer varied advertising weights in matched markets. Pre/Post surveys revealed that the lowest level of media weight had no marketing effect. The surveys also showed that a higher level of weight should be tried.

Savitz Research Solutions

Savitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer environment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experiences over the years with some of the world’s leading brands.

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