COMMUNICATIONS STUDIES–Media Weight Tests
Media weight tests identify the best way to spend your advertising dollars.
- How much should we spend to attract the most customers?
- How much should we advertise?
Savitz Success Story
Moving from the concept evaluation phase to market launch, a manufacturer varied advertising weights in matched markets. Pre/Post surveys revealed that the lowest level of media weight had no marketing effect. The surveys also showed that a higher level of weight should be tried.