COMMUNICATIONS STUDIES–Concept Development Testing

This procedure provides customers input in the design stages before the concept turns into a fully finished television, radio or print commercial. The last thing you want to do is to communicate the wrong message in your advertising campaign. This may lead to loss of market share as well as deteriorating brand or company image.

Marketing Questions

What message are we really communicating?
Is anyone offended by our advertising?
Is our advertising clear and easy to understand?
Does our advertising project the right image?
Are we saying the right things?

Savitz Success Story

A retail chain found that two of the five proposed new commercials were not communicating the right message. By implementing suggested improvements, the retail chain was able to air the full set of five commercials aimed at improving the company’s image.

Savitz Research Solutions

Savitz Research Solutions is a marketing research consultancy who has served leading brands in domestic and global markets for over 30 years. Our purpose is to create growth opportunities for our clients through a better understanding of “consumers” in the business-to-consumer environment and “buyers” in business-to-business markets. We accomplish this through our advanced insights frameworks that we have developed by way of formal marketing sciences training and our experiences over the years with some of the world’s leading brands.

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Marketing Opportunities

Product Studies

Communication Studies

Brand Studies

Customer Engagement/Satisfaction